Demographics

  • Male: 97.3%
  • Female: 2.7%
  • Average Age: 35.5
  • Age 13-19: 40%

Instruments Played

  • 98% play acoustic drum set
  • 36.8% play electronic drums
  • 32.2% play hand drums

Experience

  • Professional 23.1%
  • Semi-pro 39.2%
  • Intermediate 33.1%
  • Beginner 10.2%

Styles Played

  • Rock 82.5%
  • Blues 57.1%
  • Funk/R&B 53.4%
  • Pop 50.5%
  • Metal 37.1%

Activities

  • Take lessons 25.5%
  • Practice daily 75.0%
  • Perform live 77.8%
  • Record 44.5%
  • Play other instruments 24.3%

Age

  • Average age: 35.5
  • Median age: 36
  • Under 30: 40%
  • Over 30: 60%

Gender

  • Male 97.3%
  • Female 2.7%

In response to ads

  • 82.2% Visited advertiser’s web site
  • 41.3% Purchase advertised product
  • 46.8% Visited retailer to see a demo
  • 35.9% Discussed an ad with others.
  • 24.5% Contacted advertiser directly for more information

*Surveyed August 2011